Do you need to worry about the latest Facebook changes?
Don't Leave Your Customers Hungry for Pizza
The latest update is paradoxically planning to take a public social media platform and try to make it a more private social media platform.
So the question is: do you need to be worry about this most recent change by Facebook?
Is that a... watermark?!
One of my absolute favorite things about social media marketing is the precision of its targeting abilities. With these capabilities, there is no discernible reason I should have seen multiple ads for the return of the taco pizza. Papa Murphy’s was clearly not targeting their ads appropriately.
I’ve been noticing an increasing problem with small businesses on social media: the use of watermarked images in their marketing efforts.
I love creative marketing. Good puns and witty play on words are sure-fire ways to get me to follow you. I like seeing good case studies of effective an actionable social media marketing campaigns.
Is Facebook (0) Going to Kill the Video Star?
Every single day, you make decisions based on your priorities. While true for everyone, for small business owners, prioritization takes on a whole new meaning.
Step Away From Canva
Facebook Zero is getting a lot of credit for killing many things right now – especially organic reach. But one big concern is will it kill off the reach of videos?
What the Hashtag?
Step away from all these “tools” that are designed to help non-graphic designers be graphic designers. Why? Because they aren’t working, that’s why.
Put Your Money Where Your Mouth Is*
Three of my favorite takeaways for any small business to be more strategic and successful using hashtags on Instagram.
Don’t Go There – Or There
Social media can be a great way to market your small business. In fact, social media has been one of the prime ways small businesses have taken up using to get the word out about their businesses.
Many people have the misconception about social media that they have to be EVERYWHERE. This simply is not true.